CLIENTS SPEAK

'.....The introduction of the 'XLogix' Integrated Manufacturing Solution brought real time and cost savings to the Golden Acres operations, and despite the complexities of the food processing industry, we can now run at maximum efficiency, which was impossible before.'

Roger Bracewell

Chairman

Golden Acres

Customer Relationship Management

Customer Relationship Management (CRM) is becoming an essential tool for the modern business. Any customer-focused organisation needs to be able to keep track of both their customers and prospective clients, and target their marketing to ensure customer loyalty and awareness. XLogix CRM is designed to help the sales and marketing teams remain aware of their clients and prospects needs, and provides a foundation to implement customer-focused strategies.

Create and maintain your individual contact records and store all communications for that contact in a single area. Assign classification codes to allow targeted marketing by industry types, turnover, area, business unit or any other user-definable code as applicable. Rate prospects according to likelihood of the opportunity closing and set actions for follow up, call listings and meetings. Manage your end-to-end prospect and customer life-cycle from one central system.

Use the defined analysis codes to help target marketing at selective clients or prospects. Create professional mail merge documents and distribute electronically or print to hard-copy. Set actions for follow up at a specified time after the mailing document has been distribute.

XLogix CRM enables the sales team to take orders on the road – off line- and provide up-to-date information at customer meetings. Synchronization of the salesperson’s laptop with the main business system can be done via the internet at anytime.

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